Q: Why a website? Why now?

A: In the summer of 2007, while covering the Television Critics Association TV press tour for the New York Daily News, it became increasingly clear that the paper's plans for future TV coverage did not, let's say, coincide with my own. In talking with friends out there in Hollywood about what I should do next, one person said I should start a website. Then another person suggested it, and other, until it almost seemed like a good idea. And while TV WORTH WATCHING may or may not grow into what I hope it can, working on it has been, to be honest, amazingly invigorating.

Q: Will other TV critics be contributing to the website?

A: That's the plan. It all depends, though, on the eventual reach of the site, whether it's sustainable (much less profitable), and who's available and interested. But reviews of TV books and TV series on DVD, especially, would be very welcome from qualified TV critics. Fellow TCA folks, have your people contact my people...

Q: What makes your opinion worth anything, anyway?

A: Well, right now it's free, so don't complain. But actually, there are four answers to that very common question. One, I do have academic qualifications, having studied specifically for this area of expertise, and received both a B. S. in Journalism and an M. A. in Journalism and Communications from the University of Florida.

Two, I've been a TV critic for more than 30 years now. Given the amount of television I've seen over those decades, watching carefully and almost continuously, if I say a show is one of the best - or worst - I've ever seen, that really means something.

Three, reliable critics work like barometers, even in reverse. If, for example, you sample Pushing Daisies or Damages or Dexter or The Singing Detective on my recommendation, and really like it, then you'll feel more confident about trusting me the next time. Conversely, if you hate everything I enjoy, then my advice can be just as useful to you. Just ignore it, and head in the other direction.

And four, the wider the TV universe expands, the harder it's going to be to sift through it and find the really good stuff. Don't try this at home. I'm a professional, with 12 TVs. Let me help.

Q: How much TV do you watch a day?

A: Too much. But thank the TV gods for multi-tasking... and for TiVo.

Q: What TV shows do you watch each week, without fail?

A: The list constantly changes. But as TV WORTH WATCHING is launched in November 2007, the list of shows I'm watching religiously includes, in no particular order, Curb Your Enthusiasm, Pushing Daisies, Weeds, Scrubs, 30 Rock, The Office, My Name Is Earl, Aliens in America, Ugly Betty, The Simpsons, How I Met Your Mother, Three and a Half Men, Kitchen Nightmares, Dexter, Saturday Night Live, Survivor: China, The Amazing Race, Chuck, Heroes, Reaper, Boston Legal, House, Smallville, Grey's Anatomy, Men in Trees, Torchwood, Desperate Housewives, The Daily Show with Jon Stewart, Friday Night Lights, Frontline, American Masters, Nip/Tuck and Meerkat Manor. And that's just for starters.

Q: Do you get any money from books or DVDs that are ordered via your website?

A: A small percentage, yes. So please, do your holiday and birthday shopping here. Costs you nothing more. Helps me stay alive.

Q: Are we there yet?

A: Not quite. But you have to admit, it's a very FAQ.